Digital Ad Growth

According to figures from ZenithOptimedia, global advertising revenues will reach $486 billion in 2012, a rise of 4.7 percent compared to 2011. With wider economic pressures bearing down on the overall ad market, digital ad spend is still seeing healthy growth: it will account for slightly more than one-fifth of all ad spend, but more than half of all growth, as advertisers become more confident in digital media metrics, and the ad industry gets more sophisticated in what it offers to brands and publishers in the name of digital advertising—which will remain a key way of funding digital content, as media companies continue to tinker with other charging models.

Latin America Novella Once Doce Once

A novella for the Latin America Market; content is mobile and Latin America is exploding in the Digital Market.

Latin Americans are strongly engaged with social networking. Half of the top 10 worldwide markets ranked by time spent on social networking sites are in Latin America, with Argentina leading the region at 10 hours per month in June 2011.

Facebook.com strongly led the social networking market in Latin America, reaching more than 91 million visitors. Windows Live Profile ranked #2 with more than 35.5 million visitors in the region. Orkut held the #3 spot with 34.4 million visitors, largely driven by the site’s popularity in Brazil, while Twitter.com ranked #4 with 24.3 million visitors.

Five of the top 10 markets ranked by Facebook.com reach are in Latin America. Facebook reached 90.9 percent of all online users in Chile, ranking as the most penetrated market in Latin America.

Mobile APP’s

Often a client will discuss the need for an iPhone APP when what they really need is APP’s that work across iPhone, Android and Blackberry.

No standard language communicates universally among mobile platforms. This creates a significant limitation for developers intending to efficiently distribute content across different mobile platforms. Apple’s iPhone SDK uses an Objective-C foundation. Application development on Google’s Android and RIM’s BlackBerry platforms are exclusively Java-based. Symbian, supported by Nokia with widespread US deployment projected in early 2010, is C++. No signal framework dominates the marketplace resulting in a fundamental constraint for application expansion.

Although the minutia of each framework varies, the root concepts behind many applications remain consistent. Variations exist among background color, character size, and font. Dynamic text is syndicated from a web feed and aggregated on an application. Video and audio content is downloaded from a source and syndicated to an application.

Your APP should be built to standardize frequent root processes, and generate custom libraries for specific development environments by editing only a small subset of manipulations. A programming protocol interprets dynamic data structures through common file types to efficiently deploy applications across all mobile platforms. A simple layout developed through Adobe AIR, interface for each specific application platform including (but not limited to): Android, BlackBerry, iPhone, Java ME, Lazarus, Python, and Symbian. An MXML, or equivalent, mark-up language uses application libraries through two-tier architecture. The user interface, functional process logic, and data access act as independent modules for user input and functional libraries as output.

On the user interface tier, the user can to select from any number of standard functions including text creation, image layout, audio input, video display and popular application programming interface integration. Standard application layout and interchangeable markings further this process. Application programming interfaces included: YouTube, Flickr, Facebook, Twitter, Amazon, Google and others. File types and data structures necessary to obtain content are expansive. File types include (but are not limited to): MOV, MPEG, MP4, WAV, BMP, PNG, and JPG. Data structures include (but are not limited to): RSS, XML, PLIST, or JSON. The function process logic combines the resources necessary to build libraries for the specific application. Due to file-type restrictions per specific platform, automated conversions will facilitate particular queries.

Using custom Flex modules and server-side processes, standard inputs are converted to platform-specific functions. Data output features custom libraries specific per platform. Foundations include (but not limited to) C++, Java, Objective-C, and Pascal depending on the platform. Rather than attempting to generate code that competes with an integrated development environment, libraries are manually installed inside the environment dependent of the logic process. Thus, a module can be customized to nomenclature and style to each of the seven mobile platforms.

Moreover, modules adapt best practices. For example, an XML input of textual content is converted to the preferred PLIST for the iPhone Objective-C platform, whereas it maintains original form for Android and BlackBerry Java platforms. Unlike other approaches that utilize classes across all platforms, individual modules can be highly tailored the particular platform.

Cross-platform applications will become widely available at a fraction of the cost and time and provide unparallelled abilities to update content across all your mobile APPS regardless of the platform.

Digital Education

A majority of parents agree that smartphone apps (67 percent) and tablet apps (89 percent) have educational potential.

Steve Jobs, whose creativity and creations such as the Macintosh computers, iPhones, and iPads have influenced more than three decades of students and teachers.

The consumer electronics and computer hardware and software company that Jobs co-founded in 1976, Cupertino, Calif.-based Apple, has long held devotees within the world of education. In the less than two years since Jobs stood on stage in his characteristic black mock turtleneck and blue jeans and introudced the iPad; the tablet computer has exploded on the Digital Education scene. In the third quarter of fiscal year 2011, the iPad surpassed all of Apple’s educational Mac desktop and laptop computer sales combined. Its popularity with classroom teachers, educators have said, is due to a combination of its portability, long battery life, and intuitiveness of use, especially for young students and students with disabilities such as autism.  While Jobs was not as visible a donor to educational causes as some other technology moguls, his company has consistently offered educational services and discounts to schools and educators.In 2007, Apple unveiled iTunes U, a channel on its media player computer program devoted to housing educational resources from colleges and universities, as well as other educational institutions. Both California and Texas established iTunes U channels for K-12 content during 2010.

More recently, Apple has continued to manufacture products with education in mind, including its MacBook laptops, which it has continued to produce for educational purchases despite phasing out in other markets. “Steve Jobs was a true visionary who was one of the first to understand technology’s power to improve teaching and education,” said Jim Steyer, the CEO and founder of Common Sense Media. “From ‘The Kids Can’t Wait,’ to iTunesU, Mr. Jobs always recognized that there were alternative ways for kids to learn using technology.”

By Ian Quillen

Facebook Video Contest

Chicago is bustling with local artists. From film students to the next Picasso. Proper Balance invites you to let your creative juices run wild and develop a 30 second commercial which explains the Proper Balance Health and Wellness Brand. This is the future of chiropractic care; a state-of-the art facility that takes a holistic approach to health.

The contest is open to anyone and everyone. A $250 prize is awarded to the person who can acquire the most votes on Facebook https://www.facebook.com/ProperBalanceHealthcare.

We leave it to your creative juices to create a video which explains the Proper Balance Health and Wellness Brand. This is the future of chiropractic care; a very state-of-the art facility that takes a holistic approach to your health.
Get your friends and family to vote, have some fun, win $250 dollars

• The contest runs Monday September 12th – Monday September 26th with the winner announced on the September 27th

• Your video should be uploaded to YouTube so you can copy the URL to Facebook and get votes..!

• The APP on Facebook will start accepting video’s Monday September 19th.

• Feel Free to share with friends and post any questions on Facebook

• Questions, email to enquiries@digitaladagency.com

 

More About Proper Balance Health and Wellness Center can be found here; http://www.properbalancehealthcare.com/

Location; (MAP)
733 S Wells St (between Harrison St & Polk St)
Chicago, IL 60607

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