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	<title>Digital Ad Agency</title>
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	<link>http://digitaladagency.com</link>
	<description>A Chicago Digital Agency</description>
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		<title>Latin America Short Story</title>
		<link>http://digitaladagency.com/latin-america-short-story/</link>
		<comments>http://digitaladagency.com/latin-america-short-story/#comments</comments>
		<pubDate>Mon, 02 Apr 2012 19:00:56 +0000</pubDate>
		<dc:creator>Michael Quintos</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://digitaladagency.com/?p=449</guid>
		<description><![CDATA[Are you looking to add a great project to your reel? I&#8217;m looking to work with a group of interns on short spots for Yahoo Latin America. The content is still open for discussion but think something like Tosh.O for &#8230; <a href="http://digitaladagency.com/latin-america-short-story/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Are you looking to add a great project to your reel?</p>
<p>I&#8217;m looking to work with a group of interns on short spots for Yahoo Latin America. The content is still open for discussion but think something like Tosh.O for Latin America. Perhaps not comedy but maybe cooking advise or funny advice from a grandparent.</p>
<p>There is no budget for the first set of content but once we get the first set live future gigs come with varying budget levels. These will be Eight-Twelve 3 min Shorts, 2 characters, one locations.</p>
<p>I&#8217;m looking for filming students that can help me with camera work, monologues, editing and any creative ideas you may want to share. Everyone on the team will get credit and food. We are looking for film majors that want to show their hands on experience on making a film and are in need of students/graduates with their own equipment. Video Camera, sound equipment, light equipment, etc&#8230;.I am looking to work with a crew (Director, Producer, Editor, Screen Writer, Camera and Special Effects) who are willing to gain experience as well as earn credit as part of this project. There is no pay.</p>
<p>Please reply with your name, age, favorite film genre, your major, school you are attending/attended, the equipment you are using.<br />
<strong><br />
Note; while the actors will need to be bilingual the crew doesn&#8217;t need to be (helpful if you are..)</strong></p>
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		<title>The First Step</title>
		<link>http://digitaladagency.com/the-first-step/</link>
		<comments>http://digitaladagency.com/the-first-step/#comments</comments>
		<pubDate>Sat, 31 Mar 2012 17:22:34 +0000</pubDate>
		<dc:creator>Michael Quintos</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://digitaladagency.com/?p=435</guid>
		<description><![CDATA[Creative Director / Producer: Brian Atchley Director of Photography: Mark Helenowski Music: Brian Covelli Casting Director: Joette Waters Editor: Tony LaRocca Graphics and color: Chris Anderson Production Manager: Michael Lippert Voice over: Manuel Pérez Talent: Brian Rooney, Iris Kohl, Joette &#8230; <a href="http://digitaladagency.com/the-first-step/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><iframe width="525" height="280" src="http://www.youtube.com/embed/g33wYFqbC7M" frameborder="0" allowfullscreen></iframe></p>
<p>Creative Director / Producer: Brian Atchley Director of Photography: Mark Helenowski Music: Brian Covelli Casting Director: Joette Waters Editor: Tony LaRocca Graphics and color: Chris Anderson Production Manager: Michael Lippert Voice over: Manuel Pérez</p>
<p>Talent: Brian Rooney, Iris Kohl, Joette Waters, Michael Quintos, (Sheridan, Linden, Berkeley, Greenlee, Julie &#038; Scott) Clayborne, (Laura, Sarinah &#038; Liam) Schofield, Sarinah Khan, and Mark Arturi.<br />
Category: Film &#038; Animation</p>
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		<title>Pinterest Market Statistics</title>
		<link>http://digitaladagency.com/pinterest-market-statistics/</link>
		<comments>http://digitaladagency.com/pinterest-market-statistics/#comments</comments>
		<pubDate>Sat, 31 Mar 2012 14:28:34 +0000</pubDate>
		<dc:creator>Michael Quintos</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://digitaladagency.com/?p=441</guid>
		<description><![CDATA[Pinterest is a social photo sharing website where users can browse other pinboards for inspiration, &#8216;re-pin&#8217; images to their own collections and or &#8216;like&#8217; photos. Pinterest&#8217;s mission is to “connect everyone in the world through the ‘things’ they find interesting&#8221;the &#8230; <a href="http://digitaladagency.com/pinterest-market-statistics/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Pinterest is a social photo sharing website where users can browse other pinboards for inspiration, &#8216;re-pin&#8217; images to their own collections and or &#8216;like&#8217; photos. Pinterest&#8217;s mission is to “connect everyone in the world through the ‘things’ they find interesting&#8221;the site is funded by a small group of entrepreneurs and inventors. As one of the “fastest growing social services in the world”, the simple layout and interface enables anyone to easily use it.<br />
<a href="http://digitaladagency.com/wp-content/uploads/2012/03/Pinteresting.jpg"><img src="http://digitaladagency.com/wp-content/uploads/2012/03/Pinteresting-300x140.jpg" alt="" title="Pinterest / Social Media" width="300" height="140" class="aligncenter size-medium wp-image-446" /></a></p>
<p>Some notable statistics;</p>
<p>1.  Fortune magazine says pinterest has become the fastest growing website of all time.</p>
<p>2. Pinterest is retaining and engaging users as much as <strong>two to three times</strong> as efficiently as Twitter was at a similar time in history. (via RJMetrics)</p>
<p>3. Pinterest accounts for <strong>3.6 percent of referral traffic</strong>, while Twitter just barely edged ahead of the newcomer, accounting for 3.61 percent of referral traffic. In July 2011, Pinterest accounted for just 0.17 percent of referral traffic, proving the site’s blockbuster growth. (via PR Daily)</p>
<p>4. According to comScore (via TechCrunch), the average Pinterest user spends <strong>98 minutes per month</strong> on the site, compared to 2.5 hours on Tumblr, and seven hours on Facebook.</p>
<p>5. Daily Pinterest users have increased by more than <strong>145 percent</strong> since the beginning of 2012. (via Mashable)</p>
<p>6. The biggest demographic for Pinterest: <strong>Women</strong> ages 25 to 34. (via Ignite)</p>
<p>Users of the site LOVE what they pin.  As a brand engaging with people who love your brand is the holy grail for marketing companies.  The user becomes the best ambassador for your brand proudly proclaiming their loyalty by sharing imagery of your product/brand.  Putting simply; Pinterest is most effective way to reach your target market (making it easy for them to interact with you..)</p>
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		<title>Digital Ad Growth</title>
		<link>http://digitaladagency.com/digital-ad-growth/</link>
		<comments>http://digitaladagency.com/digital-ad-growth/#comments</comments>
		<pubDate>Tue, 17 Jan 2012 12:45:18 +0000</pubDate>
		<dc:creator>Michael Quintos</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://digitaladagency.com/?p=418</guid>
		<description><![CDATA[According to figures from ZenithOptimedia, global advertising revenues will reach $486 billion in 2012, a rise of 4.7 percent compared to 2011. With wider economic pressures bearing down on the overall ad market, digital ad spend is still seeing healthy &#8230; <a href="http://digitaladagency.com/digital-ad-growth/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>According to figures from ZenithOptimedia, global advertising revenues will reach $486 billion in 2012, a rise of 4.7 percent compared to 2011. With wider economic pressures bearing down on the overall ad market, digital ad spend is still seeing healthy growth: <strong>it will account for slightly more than one-fifth of all ad spend, but more than half of all growth</strong>, as advertisers become more confident in digital media metrics, and the ad industry gets more sophisticated in what it offers to brands and publishers in the name of digital advertising—which will remain a key way of funding digital content, as media companies continue to tinker with other charging models.</p>
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		<title>Latin America Novella Once Doce Once</title>
		<link>http://digitaladagency.com/novella/</link>
		<comments>http://digitaladagency.com/novella/#comments</comments>
		<pubDate>Tue, 17 Jan 2012 03:09:54 +0000</pubDate>
		<dc:creator>Michael Quintos</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://digitaladagency.com/?p=405</guid>
		<description><![CDATA[A novella for the Latin America Market; content is mobile and Latin America is exploding in the Digital Market. Latin Americans are strongly engaged with social networking. Half of the top 10 worldwide markets ranked by time spent on social &#8230; <a href="http://digitaladagency.com/novella/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>A novella for the Latin America Market; content is mobile and Latin America is exploding in the Digital Market.<br />
<iframe width="525" height="280" src="http://www.youtube.com/embed/F1X1hVtkrCE" frameborder="0" allowfullscreen></iframe></p>
<p>Latin Americans are strongly engaged with social networking. Half of the top 10 worldwide markets ranked by time spent on social networking sites are in Latin America, with Argentina leading the region at 10 hours per month in June 2011.</p>
<p>Facebook.com strongly led the social networking market in Latin America, reaching more than 91 million visitors. Windows Live Profile ranked #2 with more than 35.5 million visitors in the region. Orkut held the #3 spot with 34.4 million visitors, largely driven by the site’s popularity in Brazil, while Twitter.com ranked #4 with 24.3 million visitors.</p>
<p>Five of the top 10 markets ranked by Facebook.com reach are in Latin America. Facebook reached 90.9 percent of all online users in Chile, ranking as the most penetrated market in Latin America.</p>
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		<title>Mobile APP&#8217;s</title>
		<link>http://digitaladagency.com/mobile-apps/</link>
		<comments>http://digitaladagency.com/mobile-apps/#comments</comments>
		<pubDate>Sat, 29 Oct 2011 00:00:00 +0000</pubDate>
		<dc:creator>Michael Quintos</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://digitaladagency.com/?p=427</guid>
		<description><![CDATA[Often a client will discuss the need for an iPhone APP when what they really need is APP&#8217;s that work across iPhone, Android and Blackberry. No standard language communicates universally among mobile platforms. This creates a significant limitation for developers &#8230; <a href="http://digitaladagency.com/mobile-apps/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Often a client will discuss the need for an iPhone APP when what they really need is APP&#8217;s that work across iPhone, Android and Blackberry.</p>
<p>No standard language communicates universally among mobile platforms. This creates a significant limitation for developers intending to efficiently distribute content across different mobile platforms. Apple’s iPhone SDK uses an Objective-C foundation. Application development on Google’s Android and RIM’s BlackBerry platforms are exclusively Java-based. Symbian, supported by Nokia with widespread US deployment projected in early 2010, is C++. No signal framework dominates the marketplace resulting in a fundamental constraint for application expansion.</p>
<p>Although the minutia of each framework varies, the root concepts behind many applications remain consistent. Variations exist among background color, character size, and font. Dynamic text is syndicated from a web feed and aggregated on an application. Video and audio content is downloaded from a source and syndicated to an application.</p>
<p>Your APP should be built to standardize frequent root processes, and generate custom libraries for specific development environments by editing only a small subset of manipulations. A programming protocol interprets dynamic data structures through common file types to efficiently deploy applications across all mobile platforms. A simple layout developed through Adobe AIR, interface for each specific application platform including (but not limited to): Android, BlackBerry, iPhone, Java ME, Lazarus, Python, and Symbian. An MXML, or equivalent, mark-up language uses application libraries through two-tier architecture. The user interface, functional process logic, and data access act as independent modules for user input and functional libraries as output.</p>
<p>On the user interface tier, the user can to select from any number of standard functions including text creation, image layout, audio input, video display and popular application programming interface integration. Standard application layout and interchangeable markings further this process. Application programming interfaces included: YouTube, Flickr, Facebook, Twitter, Amazon, Google and others. File types and data structures necessary to obtain content are expansive. File types include (but are not limited to): MOV, MPEG, MP4, WAV, BMP, PNG, and JPG. Data structures include (but are not limited to): RSS, XML, PLIST, or JSON. The function process logic combines the resources necessary to build libraries for the specific application. Due to file-type restrictions per specific platform, automated conversions will facilitate particular queries.</p>
<p>Using custom Flex modules and server-side processes, standard inputs are converted to platform-specific functions. Data output features custom libraries specific per platform. Foundations include (but not limited to) C++, Java, Objective-C, and Pascal depending on the platform. Rather than attempting to generate code that competes with an integrated development environment, libraries are manually installed inside the environment dependent of the logic process. Thus, a module can be customized to nomenclature and style to each of the seven mobile platforms.</p>
<p>Moreover, modules adapt best practices. For example, an XML input of textual content is converted to the preferred PLIST for the iPhone Objective-C platform, whereas it maintains original form for Android and BlackBerry Java platforms. Unlike other approaches that utilize classes across all platforms, individual modules can be highly tailored the particular platform.</p>
<p>Cross-platform applications will become widely available at a fraction of the cost and time and provide unparallelled abilities to update content across all your mobile APPS regardless of the platform.</p>
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		<title>Digital Education</title>
		<link>http://digitaladagency.com/digital-education/</link>
		<comments>http://digitaladagency.com/digital-education/#comments</comments>
		<pubDate>Sun, 23 Oct 2011 14:35:41 +0000</pubDate>
		<dc:creator>Michael Quintos</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://digitaladagency.com/?p=391</guid>
		<description><![CDATA[A majority of parents agree that smartphone apps (67 percent) and tablet apps (89 percent) have educational potential. Steve Jobs, whose creativity and creations such as the Macintosh computers, iPhones, and iPads have influenced more than three decades of students &#8230; <a href="http://digitaladagency.com/digital-education/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>A majority of parents agree that smartphone apps (67 percent) and tablet apps (89 percent) have educational potential.</p>
<p><a href="http://blogs.edweek.org/edweek/DigitalEducation/jobsblog.JPG"><img src="http://blogs.edweek.org/edweek/DigitalEducation/assets_c/2011/10/jobsblog-thumb-400x296-2452.jpg" alt="Steve Jobs" width="400" height="296" /></a></p>
<p>Steve Jobs, whose creativity and creations such as the Macintosh computers, iPhones, and iPads have influenced more than three decades of students and teachers.</p>
<p>The consumer electronics and computer hardware and software company that Jobs co-founded in 1976, Cupertino, Calif.-based Apple, has long held devotees within the world of education. In the less than two years since Jobs stood on stage in his characteristic black mock turtleneck and blue jeans and introudced the iPad; the tablet computer has exploded on the Digital Education scene. In the third quarter of fiscal year 2011, the iPad surpassed all of Apple&#8217;s educational Mac desktop and laptop computer sales combined. Its popularity with classroom teachers, educators have said, is due to a combination of its portability, long battery life, and intuitiveness of use, especially for young students and students with disabilities such as autism.  While Jobs was not as visible a donor to educational causes as some other technology moguls, his company has consistently offered educational services and discounts to schools and educators.In 2007, Apple unveiled iTunes U, a channel on its media player computer program devoted to housing educational resources from colleges and universities, as well as other educational institutions. Both California and Texas established iTunes U channels for K-12 content during 2010.</p>
<p>More recently, Apple has continued to manufacture products with education in mind, including its MacBook laptops, which it has continued to produce for educational purchases despite phasing out in other markets. &#8220;Steve Jobs was a true visionary who was one of the first to understand technology&#8217;s power to improve teaching and education,&#8221; said Jim Steyer, the CEO and founder of Common Sense Media. &#8220;From &#8216;The Kids Can&#8217;t Wait,&#8217; to iTunesU, Mr. Jobs always recognized that there were alternative ways for kids to learn using technology.&#8221;</p>
<p>By Ian Quillen</p>
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		<title>Facebook Video Contest</title>
		<link>http://digitaladagency.com/facebook-video-contest/</link>
		<comments>http://digitaladagency.com/facebook-video-contest/#comments</comments>
		<pubDate>Sun, 11 Sep 2011 12:29:28 +0000</pubDate>
		<dc:creator>Michael Quintos</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://digitaladagency.com/?p=370</guid>
		<description><![CDATA[Chicago is bustling with local artists. From film students to the next Picasso. Proper Balance invites you to let your creative juices run wild and develop a 30 second commercial which explains the Proper Balance Health and Wellness Brand. This &#8230; <a href="http://digitaladagency.com/facebook-video-contest/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Chicago is bustling with local artists. From film students to the next Picasso. Proper Balance invites you to let your creative juices run wild and develop a 30 second commercial which explains the Proper Balance Health and Wellness Brand. This is the future of chiropractic care; a state-of-the art facility that takes a holistic approach to health.</p>
<p>The contest is open to anyone and everyone. <strong>A $250 prize is awarded to the person who can acquire the most votes on Facebook</strong> <a href="https://www.facebook.com/ProperBalanceHealthcare" target="_blank">https://www.facebook.com/ProperBalanceHealthcare</a>.</p>
<p>We leave it to your creative juices to create a video which explains the Proper Balance Health and Wellness Brand. This is the future of chiropractic care; a very state-of-the art facility that takes a holistic approach to your health.<br />
<a href="http://digitaladagency.com/wp-content/uploads/2011/09/267023_222294137815260_222174317827242_719834_7723067_o.jpg"><img class="aligncenter size-medium wp-image-378" title="Proper Balance Health &amp; Wellness Center" src="http://digitaladagency.com/wp-content/uploads/2011/09/267023_222294137815260_222174317827242_719834_7723067_o-247x300.jpg" alt="" width="247" height="300" /></a>Get your friends and family to vote, have some fun, win <strong>$250 dollars</strong></p>
<ul>
<li>The contest runs Monday September 12th &#8211; Monday September 26th with the winner announced on the September 27th</li>
</ul>
<ul>
<li>Your video should be uploaded to YouTube so you can copy the URL to Facebook and get votes..!</li>
</ul>
<ul>
<li>The APP on Facebook will start accepting video&#8217;s Monday September 19th.</li>
</ul>
<ul>
<li>Feel Free to share with friends and post any questions on Facebook</li>
</ul>
<ul>
<li>Questions, email to enquiries@digitaladagency.com</li>
</ul>
<p>&nbsp;</p>
<p>More About Proper Balance Health and Wellness Center can be found here; <a title="Proper Balance" href="http://www.properbalancehealthcare.com/" target="_blank">http://www.properbalancehealthcare.com/</a></p>
<p>Location; <a title="Location" href="http://maps.google.com/maps?q=733+south+wells+street+chicago+IL&amp;oe=utf-8&amp;client=firefox-a&amp;gl=us&amp;t=m&amp;z=16&amp;vpsrc=0" target="_blank">(MAP)</a><br />
733 S Wells St (between Harrison St &amp; Polk St)<br />
Chicago, IL 60607</p>
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		<title>Mobile Strategy</title>
		<link>http://digitaladagency.com/mobile-strategy/</link>
		<comments>http://digitaladagency.com/mobile-strategy/#comments</comments>
		<pubDate>Fri, 10 Jun 2011 12:03:31 +0000</pubDate>
		<dc:creator>Michael Quintos</dc:creator>
				<category><![CDATA[Digital Agency]]></category>
		<category><![CDATA[Featured Articles Right]]></category>

		<guid isPermaLink="false">http://digitaladagency.com/?p=341</guid>
		<description><![CDATA[Why a Mobile Strategy? Content consumption is shifting away from the desktop and more to mobile devices. Mobile social media consumption in Japan is growing at five times the rate of social media consumption on the desktop; this is not &#8230; <a href="http://digitaladagency.com/mobile-strategy/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><strong>Why a Mobile Strategy?</strong></p>
<p>Content consumption is shifting away from the desktop and more to mobile devices. Mobile social media consumption in Japan is growing at five times the rate of social media consumption on the desktop; this is not a fad. Some experts believe the mobile apps market is already creating a bigger impact than the online advertising industry.</p>
<p><strong>15 reasons why every business needs a mobile strategy.</strong><br />
<span id="more-341"></span><br />
The average person has their cellphone within reach 14 hours a day. @Impiger</p>
<p>450 million smart phones are projected to be shipped in 2012 – more than notebook and desktop computers combined. (Brandanywhere and Luth Research)</p>
<p>83% of U.S. adults have either a cell phone or a smart phone. (Pew Internet)</p>
<p>There are an estimated 82 million U.S. mobile Web users. (Millennial Media)</p>
<p>35% of U.S. adults have accessed the Internet using their phone. (Pew Internet)</p>
<p>One in two consumers would give preference to a brand that has a mobile site.(Brandanywhere and Luth Research)</p>
<p>40% of U.S. women own smart phones. (comScore)</p>
<p>32% of moms in the U.S. owned a smart phone in 2010. (comScore)</p>
<p>1/3 of U.S women use the mobile web at least once a week. (comScore)</p>
<p>Only 4.8% of U.S. retailers have mobile-specific websites. (Brandanywhere and Luth Research)</p>
<p>By 2015, worldwide mobile advertising revenue will rise to about $24.1 billion.(Informa Telecoms &#038; Media)</p>
<p>12.3 million U.S. mobile users have clicked on a mobile advertisement and then went on to purchase the item. (Lightspeed Research for mobileSQUARED)</p>
<p>U.S. mobile ad spending will reach $1 billion in 2011. (eMarketer)</p>
<p>Eight in 10 U.S. mobile users currently use or will use mobile text coupons within 24 months. (IHL Group)</p>
<p>94% of mobile phone owners have text included as a part of their phone plan.(IHL Group)</p>
<p>85% of U.S. retailers support the iPhone/iPod platform and 88% plan to do so.(IHL Group)</p>
<p><strong>Mobile Sites vs. Mobile Apps</strong><br />
Every day more and more users get smart phones. Its predicted that the next largest number of online customers will come from smart phones, so having a mobile version of your website is important. One of the fastest growing activities people are doing on the mobile web  today is search, and the growth of mobile search is soaring. The reason you need a mobile optimized website is because of the usability issues normal websites run into on the small mobile screens. Drop down menus, excess of content and large images all add to a bad experience, and sometimes an unusable website.</p>
<p>An App needs to provide some value to the user beyond the regular or mobile website. Just replicating the same content in the same format in an App does not offer that value. It should offer features that are not on the website. It should make it easy for the user to share the App and/or the App content with others. A successful App will also have one or more features that draw users back to the App on a regular basis.</p>
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		<title>Client Success</title>
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		<pubDate>Mon, 23 May 2011 12:21:36 +0000</pubDate>
		<dc:creator>Michael Quintos</dc:creator>
				<category><![CDATA[Featured Articles Right]]></category>

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		<description><![CDATA[Chicagoan with dreams of indoor bike track faces uphill climb Barbara Brotman May 23, 2011 Emanuele Bianchi stood atop a scaffolding and beheld a ghost town. On the site of the former U.S. Steel South Works, weeds swayed in the &#8230; <a href="http://digitaladagency.com/client-success/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.chicagotribune.com/features/columnists/ct-talk-brotman-velo-0523-20110523,0,1571640,full.column" target="_blank">Chicagoan with dreams of indoor bike track faces uphill climb</a><br />
Barbara Brotman<br />
May 23, 2011</p>
<p>Emanuele Bianchi stood atop a scaffolding and beheld a ghost town.</p>
<p>On the site of the former U.S. Steel South Works, weeds swayed in the wind. A lone structure, a series of walls that once held back piles of iron ore, cut a strange line alongside a narrow channel of water into the emptiness.</p>
<p>U.S. Steel and its development partner, McCaffery Interests, are trying to turn the huge site into a new community with town houses, shops and parks called Chicago Lakeside.</p>
<p>But Bianchi, a Chicago businessman and bike racer who was born in Italy, intends for it to include something else — an indoor velodrome.</p>
<p>From the scaffolding, he pointed north. Bianchi, a lean, compact bundle of energy, plans to build the Chicago Velo Campus there.</p>
<p>A sleek oval building would house the nation&#8217;s second indoor velodrome. Inside would be other attractions to help generate revenue: a running track. An Olympic-size pool. A volleyball court. A restaurant, a bike shop and indoor and outdoor BMX courses. He would have to raise $45 million.</p>
<p>&#8220;It&#8217;s a big dream,&#8221; said Bianchi, who owns a high-style pet accessory company.</p>
<p><strong>It was also a surprising one to his friend and sailing buddy Michael Quintos, head of a social media-focused digital ad agency. The two men were out on the lake, Quintos recalled, when Bianchi pointed to the shore where the steel plant once stood.</strong></p>
<p>&#8220;Someday, there will be a velodrome there,&#8221; he said.</p>
<p><strong>&#8220;What&#8217;s a velodrome?&#8221; Quintos asked.</strong></p>
<p>A velodrome is a banked track used for bike racing and training. The Chicago area already has one. But the Ed Rudolph Velodrome in Northbrook is outdoors and can&#8217;t be used in rain or snow. It is also not banked as steeply as a regulation velodrome, Bianchi said, making it less satisfactory for training.</p>
<p>Bianchi — no relation to the bike brand — was running the junior development program of Chicago&#8217;s XXX Racing-AthletiCo team and trying to figure out how young racers, including his son, could get better training.</p>
<p>What they needed, he concluded, was an indoor velodrome. There is only one in the country, near Los Angeles.</p>
<p>&#8220;The World&#8217;s Best Velodrome,&#8221; as he calls it on chicagovelocampus.com, would transform Chicago into a training mecca and draw world-class cyclists from all over, Bianchi says.</p>
<p>The velo campus would also serve the city&#8217;s youth, hosting racing competitions for young people and running a program that would give donated bikes to local kids while teaching them how to make repairs.</p>
<p>&#8220;Anybody would have a chance to become an Olympian and develop in a sport that is healthy and develops character,&#8221; Bianchi said. &#8220;Kids will start riding bikes to school. The city will turn into a city like Muenster in Germany, or Amsterdam in Holland.&#8221;</p>
<p>Bianchi has an architectural plan by design firm RTKL, a project sponsor. He has a promise of the land and support from U.S. Steel and McCaffery Interests. He has the support of the two local aldermen. He has the developers&#8217; support to erect a temporary outdoor track on a former parking lot to jump-start the project; he says it will open in July.</p>
<p>Does he have a chance?</p>
<p>Some in Chicago&#8217;s active racing community think so. &#8220;It&#8217;s going to be a concerted effort on the part of our marketing team and our whole team to make it work, but it&#8217;s very doable,&#8221; said John VandeVelde, who has competed on two Olympic teams.</p>
<p>&#8220;A couple of people have talked about trying to get a velodrome built before, but Emanuele has definitely gotten the farthest, getting the designs and a piece of land,&#8221; said another racer, John Tomlinson. &#8220;He&#8217;s a very motivated guy.&#8221;</p>
<p>&#8220;It&#8217;s more than a pipe dream,&#8221; said Ald. John Pope, 10th. &#8220;Emanuele&#8217;s been a great leader; he&#8217;s been active in the community. … We&#8217;ve got to translate that into reality in terms of financial interest.&#8221;</p>
<p>&#8220;The city of Chicago supports it,&#8221; said Brian Steele, spokesman for the Chicago Department of Transportation. &#8220;It would be in keeping with the bike improvements we&#8217;ve made. … And it is certainly in keeping with the vision Rahm Emanuel has for accelerating the growth of biking in the city.&#8221;</p>
<p><strong>Quintos, the sailing friend who knew nothing about velodromes, is now the Chicago Velo Campus&#8217; vice president of public relations.</strong></p>
<p>There is just the little matter of $45 million.</p>
<p>There are plenty of companies that could put up $10 million without blinking, according to Bianchi, ticking off names like McDonald&#8217;s, Coca-Cola, Boeing, Walgreens.</p>
<p>Bianchi is banking on a fundraising concert at the Adler Planetarium on June 3 featuring Evgeniy Gurev, trumpet soloist with the Bolshoi Theatre.</p>
<p>&#8220;We will invite all the big managers of all the biggest companies, all the big families,&#8221; Bianchi said. &#8220;We hope the Pritzkers will take the invitation and say, &#8216;Yes, we want to hear great music played by great musicians; we want to hear about the Velo Campus.&#8217;&#8221;</p>
<p>But tepid response has forced him to scale back his plans for two nights of concerts to one, and to lower the top price of tickets.</p>
<p>He is undeterred. In his office overlooking Millennium Park, he waved a magazine that had written of his quest.</p>
<p>&#8220;They said I was like the Cubs,&#8221; he said, miffed. &#8220;They said I was going to lose.&#8221;</p>
<p>The Chicago Velo Campus may be an uphill battle; Bianchi may be Don Quixote on a track bike. But the analogy that annoyed Bianchi has another side:</p>
<p>We watch the Cubs because we hope they&#8217;ll win.</p>
<p>bbrotman@tribune.com</p>
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