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Mobile Strategy
Why a Mobile Strategy? Content consumption is shifting away from the desktop and more to mobile devices. Mobile social media consumption in Japan is growing at five times the rate of social media consumption on the desktop; this is not … Continue reading
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Client Success
Chicagoan with dreams of indoor bike track faces uphill climb Barbara Brotman May 23, 2011 Emanuele Bianchi stood atop a scaffolding and beheld a ghost town. On the site of the former U.S. Steel South Works, weeds swayed in the … Continue reading
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Yahoo and Bing: Social Media Optimization and SEO
Use targeting features to hone in on your ideal customer Are your products available only in certain areas? Would you like tailor your ad copy for users on mobile devices? Does your target audience belong to a specific age group … Continue reading
Coca-Cola’s Approach To Social Media and Mobile
At a presentation given in May 2010 at the Coca-Cola corporate, the beverage company explained how it marketed using the web. Coca-Cola discussed the principles that guide how the corporation behaves. There are four truths that need to be understood … Continue reading
Velodrome Dreams
Velodrome dreams Emanuele Bianchi intends to build an indoor cycling track on the South Works steel site. By Kari Lydersen February 23, 2011 The site of U.S. Steel’s once-proud South Works plant is now strewn with concrete rubble, trash and … Continue reading
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How to Explain Twitter
You’ve been invited by your local evening news channel to join them on it, several co-workers have asked you if you are on it and what’s your account, or maybe you’ve been sent an email request to join. What is … Continue reading
